In today’s world, it’s easy to focus on the shiny new things in the marketing space. However, you might be overlooking the biggest affordable marketing strategy right in front of you: the power of business cards.
Business cards act as a first impression for a company, introducing the audience to the brand in just a few seconds. Important for trade shows, events, and in-person marketing, this is the most affordable marketing strategy every brand needs. If you’re ready to unlock the power of business cards, keep reading.
1. Easily Share Contact Details
First, what’s the biggest power of business cards? It’s all about the ease of contact details. When sharing vital information to clients, you want your key contact details to be readily available. Because business cards can rest in someone’s wallet, office drawer, or car, they’re easy to keep contact details close.
While many people focus on digital ways to share contact information, this isn’t always practical. For instance, some phones can’t send information to other phones if it’s not compatible. Similarly, cell service isn’t reliable all the times. One thing that will never fail or refresh is business cards.
2. Make a Strong First Impression
You only have a few seconds to make a strong first impression. This is true whether you’re sharing your social media page, website, or business card. When you adapt an affordable marketing strategy like this, you utilize something eye-catching that stands out. Believe it or not, 7 in 10 Americans form a first impression before someone even speaks. This just goes to show the value of your business card.
If you’re trying to be taken seriously, you need to have a well-designed business card to highlight your business. By sharing your logo, company details, brand colors, and more, you tap into your audience’s psychology to make a solid, reliable first impression.
3. Take Part in Business Traditions
Similarly, it’s always important to be mindful of business traditions and expectations. While industries are changing fast, you don’t want to be too out-of-the-box. This is especially true in different cultures. For example, it’s common courtesy in many Asian cultures to offer someone a business card if they give you one.
This is true in many old-school industries today. At Gold Level print, we understand the value of having print options to suit any industry so you can meet (and exceed) these expectations. While it’s good to march to the beat of your own drum, you want to be respectful.
4. Land More Leads
Moreover, business cards are an affordable marketing strategy when it comes to landing more leads. While your website and social channels are lead-gen tools, they’re only one side of the story. They don’t take into consideration in-person networking. The power of business cards is in those interpersonal communications.
You can use business cards:
- When you meet clients
- At industry conferences
- At trade shows
- When presenting as a speaker
- After closing a meeting
In other words, you can hand out business cards to prospects whenever it feels appropriate. You can’t always predict when you’ll stumble upon a business opportunity. This is why having business cards ready to go is a must-have marketing strategy.
5. Amplify Your Branding
Last but not least, business cards work as a branding strategy. While they’re just one part in your larger marketing strategy, they’re affordable and accessible. At Gold Level Print, you can choose the right business card size and format to suit your needs. When used as a branding tool, your business cards go further.
With 72% of people judging a company or person based on the quality of their business cards, this is an affordable marketing strategy with a huge payoff. It doesn’t cost a lot to create eye-catching, well-designed cards. However, this transforms into a positive brand impression for your audience (and greater revenue).
Unlock the True Power of Business Cards
Are you ready to unlock the power of business cards for your business? Whether you’re looking for an affordable marketing strategy or a way to land more leads, don’t overlook business cards. These are something you should always have on hand so you’re ready for anything.
The world of business moves quickly. You never know when you’ll find a new opportunity. Are you ready to take full advantage with business cards from Gold Level Print?